3D Point of Purchase Display
Advantages of 3D Point of Purchase Set-ups in your Store
There are many types of 3D Point of Purchase media you can choose from. They’re very effective advertising tools. Basically, these 3D ads make use of layering and depth. Unlike two-dimensional print ads, 3D ads can be still images, but they play around with more than just one layer of images. Using the “visual errors” that humans have, these media can make images feel like they’re popping out of the frame. They can range from simple cardboard ads and posters to more complicated 3D bus shelters and taxi tops.
Most common 3D POP
The most common 3D POPs or 3D Point of Purchase set ups you’ll see are actually quite simple. They’re basically posters which make use of two very different layers in the same panel. For example, if the merchandise that’s being advertised is a bottle of beer, the perspective of focal point can be the beer.
The background image can be a man and a woman. The object connecting the beer bottle and the background image can be the hand of the man grabbing the beer. What make the 3D effect more prominent in this example are the exaggerated magnification of the man’s hand, and the blurring of the background so that the depth and distance is emphasized.
This is a simple example of a poster-type 3D Point of Purchase set up. If you’d like to make an impression on your consumers, but you don’t have enough money to spend on fancy 3D advertising tools, this is a good starting point.
Fancier 3D Point of Purchase variants
If you have the money to spend for them, you can also use fancier POP tools. For example, a cardboard model of a cell phone with a screen that’s actually an LCD showing real video images. These are fancier POPs that play with the difference, this time, of perspectives. They’re a bit costlier, though, because they make use of more expensive tools. They’re also harder to make, but if you’re looking for an audio-visual pop that would definitely make the best features of your merchandise pop from the ad, this is a good option.
More expensive 3D Point of Purchase variants include bus shelters and taxi tops. You can put up 3D bus shelters close to the venue where you’re selling the products. For example, if you’re trying to entice people to buy muffins, you can put up a 3D bus shelter which looks like the signature oven you use to bake your own goodies. Just because they’re point of purchases doesn’t mean that they need to be within your store. You can extend your advertising a few miles from your store, particularly in places where people are being dropped off from a long ride.
3D taxi tops can also be considered 3D POPs simply because taxis can go anywhere in the city. If the 3D taxi top you’ve installed in cab already succeeds in making a consumer long for your product, you’ve already succeeded in making it work as a three dimensional point of purchase.