3D Posters

Designing Economic yet Unique 3D Posters for your Advertising Needs

Everyone’s turning to 3D effects, these days. From movie theaters to mobile phones, from laptops to LCD screens—the demand is overwhelming. Three-dimensional effects are not exactly new. People have been enjoying 3D since the 70s. Those psychedelic 3D glasses were enjoyed by your parents too. Nowadays, you don’t even need to wear glasses anymore because digital photo editors and special papers can give you the same three-dimensional effect.  If you’re looking for a cheap and practical way to advertise your product in 3D, you should consider utilizing 3D Posters.

Rendering your focal point right

When you’re designing 3D Posters, decide on how your focal point (read: most emphasized element) would look like. If you’re selling champagne, this could either be the sweating bottle of champagne with its contents being poured onto a sexy champagne glass. You can even emboss your focal point so that the object would appear to be popping out of the poster. Some companies even put a thin silver lining around the object to make the focal object shimmer.

Backdrop

The backdrop of 3D posters should be a little fuzzier than the focal point. The farther it’s rendered from the focal point, the blurrier it should be. This doesn’t mean, though, that the backdrop should be unintelligible. The backdrop of your poster should still be catchy, and if possible humorous. For example, if you’re still making the champagne poster, it can be of a woman in a pretty dress losing her composure and forgetting her date just because she wants to grab the glass of champagne (your focal point or foreground). If you’re going for the more romantic mood, though, you can just put a fuzzier photo of a couple dancing in the background of two sweating glasses of champagne tilted together.

Connecting object

Ideally, though, 3D Posters should have a connecting object between the focal point and the backdrop. Using a digital photo editor, the graphics company you’re hiring can graduate the opacity of this connecting object so that the depth and distance between the backdrop and the focal point is exaggerated.

Expressionistic rendering

3D Posters work because of the expressionistic rendering of the message. This expressionism isn’t just brought in by the acting of the models. It’s further emphasized by the embossing and the exaggerated opacity of the images. Special paper is used in these three-dimensional posters to exaggerate the perspective and depth of the art work. 3D effects naturally catche the attention of the consumers, especially when the message is humorous.

Fashioning your message

Aside from the images, the slogan is also the main even in a 3D poster. This doesn’t have to be the catchphrase your company has been using for years. Don’t be afraid to experiment. Take the catchphrase for a test drive. If it amuses your target market, and if it makes them more aware of the product, maybe you can use it on your poster. The catchphrase can serve as the caption of the images you’re portraying in your poster.